AdvantageThe Authority Company

Advantage helps business leaders build the personal brand and authority that set them apart, through book publishing, podcasting, PR, content and brand strategy.

Get Started →Michelle's Session

Featured Partner Speaker

Authority in an AI World.

Michelle Prince, Executive Publisher at Advantage | The Authority Company, takes the Tip Top stage on Day 1, Wednesday October 28, at 3:30 PM.

✓You can't spell authority without author. A step-by-step path for turning expertise into a clear message, a book, and a platform that opens doors to speaking, media and clients.
✓Trusted human authority. When anyone can create content, lived experience, judgment and a clear point of view matter more than ever.
✓Using AI well. How to use AI to amplify your thinking without giving up the voice that makes you worth listening to.

Are You the Authority in Your Field?

Trust is harder to earn than ever. Audiences are skeptical, attention is scarce, and expertise alone no longer gets you noticed.

In The Authority Advantage, Forbes Books CEO Adam Witty and bestselling thought leadership author Rusty Shelton share a proven, step-by-step approach to building impact-driven thought leadership, so the right people know who you are, trust what you say, and want to work with you.

Start building your Authority today:

✓Claim your free digital copy of The Authority Advantage
✓Book a discovery call (and receive the book)
✓Start your Authority Blueprint

Get Started →

The Authority Blueprint

What Is the Authority Blueprint?

A tailored strategic plan to position you as a recognized leader in your field, through Executive Branding and Book Content Strategy. It's your clear, practical roadmap to Authority, delivered within 3–4 weeks.

✓Vision Session. A 90-minute deep dive into your goals.
✓Executive Brand Framework. Clear direction for your personal brand.
✓Book Plan Framework. Your book's structure, key messages and roadmap.
✓Blueprint Session. We present your plan, online or in person in Charleston.

Choose "I'm all in" on the form to see your partner rate.