Wanda Kakugawa's more than 35 years of market research experience encompass studies ranging from a family-owned Drive-In on the Big Island to Hawaii's largest auto dealership to a Statewide program on energy conservation and efficiency.
- Market Research
- BA Marketing
- Founded Market Trends Pacific 32 years ago
- ClarityKit®, a web-based customer feedback management system is a proprietary software application designed by Ms.Kakugawa
As the founder and President of Market Trends Pacific, she works with clients to collect, analyze and use data for informed and sound decision-making. She oversees all quantitative and qualitative projects which includes situation analysis, survey design, data collection methods and presentation of results. ClarityKit®, a web-based customer feedback management system is a proprietary software application designed by Ms. Kakugawa and used by financial institutions, health care plans, real estate, retail, public utility and B2Bs. She is a graduate of The College of Business of the University of Hawaii and has served as President of PATA (Pacific Asia Travel Association), and President of TTRA (Travel Tourism Research Association). She also sat on the Board of Directors of the Chamber of Commerce and was the Chairperson of the Workers Comp Committee, Small Business Committee and co-chair of the Hawaii Uninsured Project.